Mr Philip Kotler, the Marketing Guru, famously propagated the 4P’s of Marketing. The first P is of course the Product which also encompasses the packaging with which it is first transported as well as presented to the customer. Packaging is an important part of the branding process and plays a role in communicating the image and the identity of a company.

Came across this new packaging concept by CAT shoes. It is time for brands to think differently rather than conventional shoe boxes.